The protocols
The Founding Protocol
Brand work that feels like coming home
A 4-week live, small-group intensive that rebuilds your brand identity from the inside out. If you've outgrown your DIY brand and you're tired of second-guessing every word, this is where that stops.
You'll get clear on your values, lock in a voice that sounds like you, and walk away with messaging and a brand toolkit you'll actually use — not a strategy deck gathering dust.
Live workshops. Tactical assignments. Personalised feedback. Limited spots.
Whether you’re clarifying your message, diagnosing blind spots, or learning how to sell in shaky markets, the right file is waiting.
The Protocols are The Identity Dept's official programs and resources — built to help you stop guessing and start building a brand that actually reflects who you are.
Some are live. Some are self-paced. All of them are psychology-backed, strategy-led, and designed for founders ready for a brand primed for growth.
not ready for the full protocol? Start here
Self paced resources for founders who want to build brands on their terms. Each on is psychology-backed, strategy-led, and designed to move the needle– even before you commit to the full process.
POST WHILe
IT’S HOT
Format: Free workshop
Everyone sees the moment. Almost no one knows what to do with it. In this FREE workshop, you’ll learn and apply The Moment Method — a repeatable framework for turning cultural moments into on-brand content that builds your business, not just your follower count.
Filing fee: $0
the content protocol
Coming soon.
THE POSITIONING PROTOCOL
Coming soon.
Brand
Interrogation
Format: A 75-minute live strategy intensive
A psychology-led, precision-driven session designed to interrogate your brand, uncover blind spots, and leave you with clear, actionable direction.
Filing fee: $770
System not built for you? The Dept wants to help
As a queer person of colour, I understand what it’s like navigating a system not built for me. And I want to use my knowledge and resources to support other people fighting the uphill battle.
-
Any of the resources on this page for free
A fully funded scholarship spot in The Founding Protocol
A limited number of free mentoring and strategy sessions per year
A limited number of discounted done-for-you projects per year
Interested in any of the above? Email me at liv@theidentitydept.com and let’s talk.
Get Rebrand
Post while it’s hot
Everyone sees the moment. Almost no one knows what to do with it.
In this free workshop, you'll learn The Moment Method — a repeatable framework for turning cultural moments into on-brand content that builds your business, not just your follower count.