Watch a brand strategist rebrand her own brand
(in real time)

Everyone loves a good before-and-after. But what about everything in between? Get a rare, totally unfiltered, behind-the-scenes look at what happens when a brand strategist takes on her most terrifying client– herself.

The Branding Psychologist served me well. I loved having it, playing with it, and growing it over the last few years. But a new friend, a throwaway comment, and a lot of late-night panic research brought me to the conclusion that it’s time to rebrand.

Here’s what I’m sharing:

  • The what, the why, and the how

  • All my decisions, all my doubts, and the strategy stringing everything together

  • The curveballs that come up and how I get around them

  • Who I go to for help

It’s a masterclass in creating something amazing from the mess.
And you can have a front row seat. For free.

Simple line drawing of a cluster of purple tangled scribbles.