A woman with curly hair in a purple satin robe working on a MacBook in a cozy living room with green plants and a clock on the wall.

Hey podcast lover, great to see you here.


The Branding Psychologist is in the process of rebranding to
The Identity Dept. Please bear with us as we transition all our bits and pieces.

Now that’s out of the way, let’s get to the real reason you’re here.

Grab the template

Podcast Listener Special

☆

Podcast Listener Special ☆

Create messaging that opens hearts (and wallets)

This is a plug-and-play messaging strategy template grounded in brand psychology and strategic copywriting—the exact framework I use with clients (and myself) to write powerful, personality-packed messaging that converts.

If your brand has ever felt “close but off,” this template will help you fix it.

Normally $27, yours for $15!

Cover of a presentation titled "The Human Brand Messaging Strategy" with a woman holding a notebook in front of her face, seated on a black chair against a plain background, with the logo of The Branding Psychologist at the bottom.

Inside the template, you’ll learn to:

Stop wasting your own damn time
With a messaging strategy by your side, you’ll always know what to say (and why it works).

Maximise your ROI
You’ll handle objections, highlight value, and make people feel seen—before they even open their wallets.

Grow an audience of loyal fans
Consistency builds trust. This template helps you show up clearly, confidently, and like you.

You’ll walk away with:

  • Clear, human-centered messaging that reflects your values

  • Strategic copy angles rooted in real buyer psychology

  • A framework you can return to again and again—for launches, pivots, bios, and beyond

Get it

What you’ll learn

  • ✓ Psychographic profiles of your audience

    Forget about age or gender. We're looking at the juicy stuff that really makes them tick.

  • ✓ Clarify the core values that need to guide your content

    What do you care about? How do you make sure your audiences knows?

  • ✓ Structure your strategic core messages

    Distil the 5 most important messages you need to talk about again and again. And again.

Brand strategist, copywriter, and founder of The Identity Dept. (Previously known as The Branding Psychologist )

I’m Liv

A woman wearing a large pink fluffy hat, denim jacket, and jewelry, sitting on a wooden bench and holding a pink pillow.

I help business owners whose brands have outgrown their original messaging reconnect with the heart of their work — and translate that into clear, compelling brand strategy and messaging that actually reflects who they are now.

The mission? Build human brands that know what to say, when to say it, and how to make people care.

What other business owners think

  • I’m great with visuals but lacked confidence in my messaging so I always felt like I had to work really hard. This was so, so helpful!

  • This template left me wide eyes on gaps in my brand strategy (or lack thereof). I enjoyed the questions and what they targeted about my band, but beyond that, actually doing something with the answers is wha made this so helpful.

  • VERY VERY insightful and helpful, even for me who isn’t selling a physical product. Just so helpful to wrap my head around branding from this perspective.

  • This helped me ‘collect’ my thoughts but also prompted new ones and helped me articulate things I’d only ‘felt’ before.

One last button for you