Founding Protocol Case File #007 - margaux
“This is the best investment you can make for your business. If you think you're clear on your vision now, you don't know how clear you can actually get through The Protocol.
I never would have expected it to transform my business and the way I do business in the way it did. I'm an online course junkie, and this is NOTHING like anything else out there.”
Meet margaux
Margaux is a childbirth educator, therapeutic yoga instructor, ex-doula, and founder of Fauna Care. She has an incredible important offering in a high-stakes industry, but was stuck with a half-made website, haphazard offers, and an overwhelming embarrassment about her brand that was stunting her impact– and income.
“I couldn't pinpoint why, but everything felt inauthentic. I didn't want to market myself super publicly because I was embarrassed! I didn't want that to be the message and image and vibe I was putting out. So I was seriously limiting my reach, and making more work for myself to get clients”
What were your goals when you joined The Protocol?
Before joining The Protocol, I genuinely had no clue how to communicate what it is I offer, and why it matters. I had tons of experience communicating that for other people’s businesses, but when it came to mine, it was like hitting my head against a wall.
I was hoping to put my values and my why into clear words so they could guide my what, how, and for whom– so I can communicate what my business is about and how some people can benefit from the services and products I offer.
What improvements have you noticed in your business?
Oh my god, everything. Everything feels easier. This is such a holistic approach. I feel clearer on everything from my messaging, to my marketing, to how I want to be spending time in my business.
I'm aligned with my values, so I'm done spinning my wheels because I can easily see where I want to be developing my business from the short to the long term. I feel like I'm actually walking my talk and working in full integrity.
I was running myself ragged before this program. Now everything I do for my business feels fun, easy, smooth. My doctor will be thankful; I'm not supposed to ever be stressed right now, and I was NOT doing well on that front before this.
What did like most about this Protocol?
How my values branch into every aspect of my business. Laying it out the way we did made it alllll make sense.
It was a lot to implement in one month but I wouldn't change it, because I'm thrilled I got so much from it. This has laid the groundwork so I can keep using it literally forever!
Dept. directive
Compliance requirement:
Brands exhibiting early-stage messaging confusion should immediately submit for evaluation.
Recommended Action:
Issued by: The Identity Dept.
