https://theidentitydept.com/blog daily 0.75 2026-03-18 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7a7d8f32-b0aa-4aab-b689-33db3ba21907/Layer+1.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/5c9d65f9-88b0-4d17-827a-31778dfd4bb2/Layer_1.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/711a233b-dc44-4634-9d01-805bcfe57cbe/image+134.jpg https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/e690e52a-6e52-4b47-b4b4-e8b9fc7c1e18/Confidential.png https://theidentitydept.com/blog/your-brand-messaging-is-now-your-most-important-ai-strategy monthly 0.5 2026-03-18 https://theidentitydept.com/blog/sydney-sweeney-values-driven-marketing monthly 0.5 2026-02-11 https://theidentitydept.com/blog/chanel-x-asaprocky-luxury-marketing monthly 0.5 2026-02-11 https://theidentitydept.com/blog/rebrand-confidential-is-heading-your-way monthly 0.5 2025-12-15 https://theidentitydept.com/blog/the-one-that-works-for-you-episode-37 monthly 0.5 2025-07-21 https://theidentitydept.com/blog/monthly-review-june2025 monthly 0.5 2025-09-14 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/e0a8d097-1f70-47fd-a78c-17e98171e9aa/June+2025.png Blog | The Identity Department - Dirty Money Talk: June 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/blog/the-one-that-works-for-you-episode-36 monthly 0.5 2025-07-21 https://theidentitydept.com/blog/monthly-review-may2025 monthly 0.5 2025-09-14 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/1fd95ff3-d9e8-4ff5-a055-936c4a2b7119/May+2025.png Blog | The Identity Department - Dirty Money Talk: May 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/blog/when-work-eats-your-creativity monthly 0.5 2025-11-13 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/514e6db5-d509-46af-b510-b41260a17249/Smells+like+money.png Blog | The Identity Department - When work eats your creativity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/blog/the-one-that-works-for-you-episode-35-with-amber-anthony monthly 0.5 2025-06-26 https://theidentitydept.com/blog/monthly-review-april2025 monthly 0.5 2025-11-13 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/5ddf8920-b963-4559-88ab-8e9bd2ba1b9b/April+2025.png Blog | The Identity Department - Dirty Money Talk: April 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/blog/the-one-that-works-for-you-episode-34-with-kirsten-diprose monthly 0.5 2025-04-22 https://theidentitydept.com/blog/the-one-that-works-for-you-episode-34-with-shan-fitzgerald monthly 0.5 2025-09-14 https://theidentitydept.com/blog/monthly-review-march2025 monthly 0.5 2025-09-14 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/ad80081a-d9d6-42b4-90e6-aa0a29496f61/March+2025.png Blog | The Identity Department - Dirty Money Talk: March 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/blog/monthly-review-february2025 monthly 0.5 2025-09-14 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/36dce810-745a-42e5-8775-5e7ffe106dfc/February+2025.png Blog | The Identity Department - Dirty Money Talk: February 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/blog/finding-vs-defining-brand-voice monthly 0.5 2025-04-30 https://theidentitydept.com/blog/case-study-pink-camellia-care monthly 0.5 2025-09-14 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/e9d0a9fb-58e5-48ce-afcd-3e4e205f0c28/Pink+Camellia+Care+lines.png Blog | The Identity Department - Clear, compassionate, credible: The website that transformed Pink Camellia Care’s business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/blog/monthlyreview-january2025 monthly 0.5 2025-09-14 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/e6061a49-47cb-4e26-a3be-8cd15b3952ad/January+2025.png Blog | The Identity Department - Monthly review January 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/blog/16-lessons-from-season-2-podcast monthly 0.5 2025-09-14 https://theidentitydept.com/blog/monthlyreview-november2024 monthly 0.5 2025-01-29 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/95330b58-3c75-4a60-b813-29b2b0f890fb/November+2024.png Blog | The Identity Department - Monthly review November 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/blog/monthlyreview-october2024 monthly 0.5 2025-01-29 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/3ba5d4a2-869d-4f38-a864-7fe2a553ebe0/October+2024.png Blog | The Identity Department - Monthly review October 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/blog/monthlyreview-september2024 monthly 0.5 2025-01-29 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/31cabc4f-a296-4b24-90c7-544d8e8032bb/September+2024.png Blog | The Identity Department - Monthly review September 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/blog/monthlyreview-august2024 monthly 0.5 2025-01-29 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/2ed4a7b6-ccb8-4154-91ad-41d563d19bd6/August+2024.png Blog | The Identity Department - Monthly review August 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/blog/monthlyreview-july2024 monthly 0.5 2025-01-29 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/fd755a0b-ddd0-435f-af72-097c78406814/July+2024.png Blog | The Identity Department - Monthly review July 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/blog/monthlyreview-june2024 monthly 0.5 2024-12-10 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/f6ed09f6-0392-441e-a15f-60caa60a89ae/June+2024.png Blog | The Identity Department - Monthly review June 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/blog/monthlyreview-may2024 monthly 0.5 2025-01-29 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/a4019ef3-19db-461e-8c22-3d962c595aa0/May+2024.png Blog | The Identity Department - Monthly review May 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/blog/pillars-of-life monthly 0.5 2025-09-14 https://theidentitydept.com/blog/15-podcast-lessons monthly 0.5 2025-09-15 https://theidentitydept.com/blog/a-brave-brand-audit monthly 0.5 2025-09-15 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/32678175-c83b-4a1b-bbd2-3c60fab575fc/Framework-copy-1.png Blog | The Identity Department - How BRAVE is your brand? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/blog/category/mindset monthly 0.5 https://theidentitydept.com/blog/category/brand monthly 0.5 https://theidentitydept.com/blog/tag/monthly+review monthly 0.5 https://theidentitydept.com/blog/tag/podcast monthly 0.5 https://theidentitydept.com/blog/tag/brand monthly 0.5 https://theidentitydept.com/blog/tag/case+study monthly 0.5 https://theidentitydept.com/case-files daily 0.75 2026-03-25 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7da1eb6c-ae35-4f44-995b-3149d01b35d0/Layer_1.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/8bd88cc5-156b-4595-9a52-0076e0b28711/Group+133.png https://theidentitydept.com/case-files/case-file-028-white-rabbit-social-brand-voice monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/16da12c2-dbd9-4e6a-bf74-19de15ae05a9/WRS_LG-02.png Case Files | The Identity Department - Case File #028 - taking white rabbit social from founder dependent messaging to scalable, documented voice system - Meet white rabbit social White Rabbit Social is an Australian beauty publication championing inclusivity, community, and women’s growth. What started as a passion project had evolved into a platform with purpose — but without a distinct voice system, it risked burning out its founder before it could scale. The copy was fine. Polished, even. But founder Minnie knew it wasn’t doing the brand justice. The tone was tangled up with her own voice– too personal, too dependent, too “Minnie in a trenchcoat,” as she put it. So she hesitated. And hesitated again. The Identity Dept. was appointed to conduct an official Voice Independence Operation. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/59412a80-88cb-4323-bf5a-e2aa42d17d0d/CLEARANCE.png Case Files | The Identity Department - Case File #028 - taking white rabbit social from founder dependent messaging to scalable, documented voice system - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/5ee70b61-0c07-4da1-a049-9d25db948de1/Screenshot+2026-03-24+at+11.48.28%E2%80%AFam.png Case Files | The Identity Department - Case File #028 - taking white rabbit social from founder dependent messaging to scalable, documented voice system - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/bd764055-a9b4-4f7d-852b-658309e212d3/No+shit+brands+act.png Case Files | The Identity Department - Case File #028 - taking white rabbit social from founder dependent messaging to scalable, documented voice system - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/case-files/founding-protocol-margaux monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/01e8b1e7-70a9-4d1a-9590-892b57dc4c1a/Margaux+Fauna+Care Case Files | The Identity Department - Founding Protocol #003 - margaux - Meet margaux Margaux is a childbirth educator, therapeutic yoga instructor, ex-doula, and founder of Fauna Care. She has an incredible important offering in a high-stakes industry, but was stuck with a half-made website, haphazard offers, and an overwhelming embarrassment about her brand that was stunting her impact– and income. “I couldn't pinpoint why, but everything felt inauthentic. I didn't want to market myself super publicly because I was embarrassed! I didn't want that to be the message and image and vibe I was putting out. So I was seriously limiting my reach, and making more work for myself to get clients” https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/bd764055-a9b4-4f7d-852b-658309e212d3/No+shit+brands+act.png Case Files | The Identity Department - Founding Protocol #003 - margaux - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/case-files/case-file-251-messaging-system-required-for-high-functioning-founder-hnyns monthly 0.5 2026-03-24 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/89feebcd-d79d-49eb-8b17-fe065b62ba38/DSC+%28117%29.jpg Case Files | The Identity Department - Case File #027 - From legal wallflower to linkedin standout - Meet catalyst migration Catalyst Migration is a boutique Australian immigration law firm led by Phi Vo. With a sharp legal mind and a human-first ethos, Phi had grown a reputation for her values-driven, deeply informed work. But as the business evolved—shifting focus from individual clients to organisations—her brand hadn’t kept up. It was time for a digital presence that matched the clarity, strength, and personality of the practice. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/59412a80-88cb-4323-bf5a-e2aa42d17d0d/CLEARANCE.png Case Files | The Identity Department - Case File #027 - From legal wallflower to linkedin standout - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/bd764055-a9b4-4f7d-852b-658309e212d3/No+shit+brands+act.png Case Files | The Identity Department - Case File #027 - From legal wallflower to linkedin standout - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/case-files/case-file-founding-protocol-mihaela monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/0cb9dc20-d192-4181-9227-8a7e6fc5beb8/Mihaela-1024x1024.webp Case Files | The Identity Department - Founding Protocol #005 - mihaela - Meet mihaela Mihaela was starting a new business after her health coaching business had been in limbo for two years due to poor alignment between her values and the health coaching industry. “Before going through The Founding Protocol, I knew what I wanted to distance myself from and what I was moving towards, but was not quite clear on how to communicate that to my audience in a coherent and consistent way.” https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/bd764055-a9b4-4f7d-852b-658309e212d3/No+shit+brands+act.png Case Files | The Identity Department - Founding Protocol #005 - mihaela - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/case-files/case-file-251-messaging-system-required-for-high-functioning-founder monthly 0.5 2026-03-25 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/0ef47cc4-e4a2-4670-a8be-048791db94ad/1712053103599-transparentThumbnail.png Case Files | The Identity Department - Case File #251 - Messaging system required for high-functioning founder - Meet Dancecard After a year of quiet development, the founder of Dancecard, a social scheduling app for queer, neurodiverse, and chronically overbooked humans, was ready to start building visibility, but lacked an approved messaging system. The result: lofty ideas in abundance. Public assets: zero. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/59412a80-88cb-4323-bf5a-e2aa42d17d0d/CLEARANCE.png Case Files | The Identity Department - Case File #251 - Messaging system required for high-functioning founder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/bd764055-a9b4-4f7d-852b-658309e212d3/No+shit+brands+act.png Case Files | The Identity Department - Case File #251 - Messaging system required for high-functioning founder - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://theidentitydept.com/case-files/tag/founding+protocol monthly 0.5 https://theidentitydept.com/home-old daily 0.75 2025-11-12 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Home https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/4ad47020-7775-4d2d-acbf-8197c4cfe4bb/WC.png Home https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/92dfe0bf-d906-48be-8833-9bd9c5051ba0/DJ.png Home https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/30039b19-3e7f-4a6a-9732-707cd02779aa/NM.png Home https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/89c364e0-f11d-4249-86dd-9edefbc95ce3/So+Crisp+Podcast.jpg Home https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/028cf037-858a-4176-ab3e-71b9221f48f4/Copywriter+Club+Podcast.png Home https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/005fb28b-ba16-4ecc-9468-3bd5530f0fd4/bbc_logo.jpg Home https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/0d561246-0dc5-4a26-83c9-d67b5ef41c83/TOTWFY.png Home https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/78e4f337-420e-41a5-8a10-34e65fa3e85a/Screenshot+2024-08-27+at+12.30.33%E2%80%AFpm.png Home https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/d9a25500-ae86-4794-b8b6-aec01d34edf9/Archer+Magazine+3.png Home Dan Murphy's logo featuring a portrait of a man and the store name in white text on a green background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/ec05ca2b-8a6a-4ff7-91e9-25d52df1bae0/Archer+Magazine+4.png Home A finalist certificate awarded to Liv Steigrad, branding psychologist, in the Business xCellence Awards for marketing and consulting, presented by Business Blueprint. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7ed40aa1-cad3-4971-9eef-0a48e3795144/Archer+Magazine+5.png Home The Archer logo with a stylized arrow element above the word 'Archer' in black text. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/f4647ecc-9a49-4af3-93cd-0bacc61524b0/Archer+Magazine+6.png Home BWS logo with three black circles outlined in orange containing the letters B, W, and S https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/c3063cae-6f30-4932-b0c7-791fd3318eda/Archer+Magazine+7.png Home A stylized fish logo with geometric shapes on a black background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/c2262b09-0d98-4706-96bf-5e998ea56ee6/Archer+Magazine+8.png Home Text reading 'the content(Ed) copywriter' on a beige background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/d7d5cf24-5cf5-41e9-b31b-e51c918c36f1/Archer+Magazine+9.png Home The image features the logo of Coviu, a telehealth platform, with a stylized wordmark in teal. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/025a50cd-ed76-498b-9071-5281e7ab5136/Archer+Magazine+10.png Home A black silhouette of a person lifting a barbell overhead. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/c7244162-6a89-420b-b4c0-f1a2e37009c6/Archer+Magazine+12.png Home Logo with white interconnected lines on a blue background and the text 'Digi_Vest' below. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/987aac06-4800-4058-b0da-6f6f15266f2c/Archer+Magazine+13.png Home A logo with purple stylized letters 'F' and '5' on a white background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/8cf10278-81e6-47a3-996f-9c07b21da1fe/Archer+Magazine+14.png Home Silhouette of a person walking, viewed from behind, with arms raised against a sunset sky. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7b6e933c-3e3c-4519-b984-f1fb4fb995e1/Archer+Magazine+15.png Home Logo of Digi_Vest featuring a stylized digital circuit design above the text. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7650ea9b-9e5f-41c3-84cc-2630ba854e6f/Archer+Magazine+16.png Home iSelect logo on an orange background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/9fd9fe92-d54f-4424-9339-84d0b4b3db30/Archer+Magazine+17.png Home Black background with white text reading "KING/P/N". https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/9d6fd93d-0ddb-4055-9bf2-cea8b2a2ad02/Archer+Magazine+18.png Home Logo with a blue gradient background, a stylized white L shape with dots, and the word LATITUDE underneath. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/5970ff01-94f4-4176-9bad-48e15c2693b1/Archer+Magazine+19.png Home Colorful circular logo with abstract shapes and the text 'WORD CANDY' in the center. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/3bfe7104-336a-4d4c-a31d-4291177b2717/Archer+Magazine+20.png Home Pixelated orange event icons increasing in size with the text 'Make it happen' below. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/ede0bc01-6a98-4f13-ae4f-fcc28f926dfa/Archer+Magazine+21.png Home A black and white logo with a crown at the top, a clenched fist in the center, and the word 'MANIFESTO' below, divided by a horizontal line. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/c0a982a8-937f-4820-803e-6e9b23ac948c/Archer+Magazine+22.png Home Cover of a guide titled "Your complete guide to VIDEO MARKETING" with icons related to video, technology, and analytics. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/a32051d0-da43-45e6-96d1-d741034fb79a/Archer+Magazine+23.png Home Marvelle Photography logo with a stylized 'M' inside a square and the words 'MARVELLE PHOTOGRAPHY' below. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7a13ec86-966e-410f-a08b-6daf3e2a678e/Archer+Magazine+24.png Home A black silhouette of a guitar with a rounded body and a long neck, standing upright. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/2f5a58d1-d6e8-4075-bd2a-3e09c8fc5764/Archer+Magazine+25.png Home Sendle logo with black background and orange arrow icon. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/2a7483de-283c-4ae4-a590-bc030467a4a7/Archer+Magazine+26.png Home Logo for The Gut Co featuring a stylized intestine graphic and bold text. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/dda4ab9f-4ed9-4854-8d9d-24c499eb6205/Archer+Magazine+27.png Home Abstract graphic design with colorful shapes and the text 'Troppolicious' in modern font. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/2af4ba76-3919-4581-92c8-1d2010f2ce56/Archer+Magazine+28.png Home Black silhouette of a cat with ears and tail raised, inside a yellow circle. 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https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/1761716902393-G446OY3EKR834V4RYO5I/1712053103599-transparentThumbnail.webp The Identity Department | Melbourne Brand Strategy & Copywriting https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/6d747de1-91ef-4a18-9eb3-99cf0ffa5e10/Mihaela-1024x1024.webp The Identity Department | Melbourne Brand Strategy & Copywriting https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/ca86559c-0871-400e-881f-6b8b718968b9/Margaux+Fauna+Care The Identity Department | Melbourne Brand Strategy & Copywriting https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/d9a25500-ae86-4794-b8b6-aec01d34edf9/Archer+Magazine+3.png The Identity Department | Melbourne Brand Strategy & Copywriting Logo of Dan Murphy's with a green background and white text https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/ec05ca2b-8a6a-4ff7-91e9-25d52df1bae0/Archer+Magazine+4.png The Identity Department | Melbourne Brand Strategy & Copywriting A certificate titled 'FINALIST CERTIFICATE' awarded to Liv Steigrad, The Branding Psychologist, for the Business xCELLENCE Awards in the Marketing and Consulting category, presented by Business Blueprint. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7ed40aa1-cad3-4971-9eef-0a48e3795144/Archer+Magazine+5.png The Identity Department | Melbourne Brand Strategy & Copywriting The image features the logo of the brand 'Archer,' with a stylized eagle in flight above the text. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/f4647ecc-9a49-4af3-93cd-0bacc61524b0/Archer+Magazine+6.png The Identity Department | Melbourne Brand Strategy & Copywriting BWS logo with black circles containing white letters B, W, S, outlined in orange. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/c3063cae-6f30-4932-b0c7-791fd3318eda/Archer+Magazine+7.png The Identity Department | Melbourne Brand Strategy & Copywriting Stylized white bird logo on a dark background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/c2262b09-0d98-4706-96bf-5e998ea56ee6/Archer+Magazine+8.png The Identity Department | Melbourne Brand Strategy & Copywriting Text reading 'the content(ed) copywriter' with 'content' partly crossed out https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/d7d5cf24-5cf5-41e9-b31b-e51c918c36f1/Archer+Magazine+9.png The Identity Department | Melbourne Brand Strategy & Copywriting The image features the Coviu logo in teal text on a white background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/025a50cd-ed76-498b-9071-5281e7ab5136/Archer+Magazine+10.png The Identity Department | Melbourne Brand Strategy & Copywriting A black silhouette of a simple house with a chimney, a door, and two windows. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/c7244162-6a89-420b-b4c0-f1a2e37009c6/Archer+Magazine+12.png The Identity Department | Melbourne Brand Strategy & Copywriting Logo with abstract white lines on a blue background and the text 'Digi_Vest' underneath. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/987aac06-4800-4058-b0da-6f6f15266f2c/Archer+Magazine+13.png The Identity Department | Melbourne Brand Strategy & Copywriting A blue logo with the letters F and 5 stylized and interconnected on a white background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/8cf10278-81e6-47a3-996f-9c07b21da1fe/Archer+Magazine+14.png The Identity Department | Melbourne Brand Strategy & Copywriting Black and white silhouette of a person jumping with one leg bent and arms upward. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7b6e933c-3e3c-4519-b984-f1fb4fb995e1/Archer+Magazine+15.png The Identity Department | Melbourne Brand Strategy & Copywriting Logo for Digi_Vest featuring a stylized circuit board design. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7650ea9b-9e5f-41c3-84cc-2630ba854e6f/Archer+Magazine+16.png The Identity Department | Melbourne Brand Strategy & Copywriting The iSelect logo with orange background and white text. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/9fd9fe92-d54f-4424-9339-84d0b4b3db30/Archer+Magazine+17.png The Identity Department | Melbourne Brand Strategy & Copywriting Black background with white text that reads "KINGPIN." https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/9d6fd93d-0ddb-4055-9bf2-cea8b2a2ad02/Archer+Magazine+18.png The Identity Department | Melbourne Brand Strategy & Copywriting Logo with a stylized white L-shaped figure and five white dots inside a blue square background, with the word 'LATITUDE' written below. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/5970ff01-94f4-4176-9bad-48e15c2693b1/Archer+Magazine+19.png The Identity Department | Melbourne Brand Strategy & Copywriting Colorful logo with the words 'Word Candy' in stylized text and multicolored, sprinkled candy pieces around the edges. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/3bfe7104-336a-4d4c-a31d-4291177b2717/Archer+Magazine+20.png The Identity Department | Melbourne Brand Strategy & Copywriting A pixelated graph with orange circles increasing in size from left to right, accompanied by the text 'Make it happen' at the bottom. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/ede0bc01-6a98-4f13-ae4f-fcc28f926dfa/Archer+Magazine+21.png The Identity Department | Melbourne Brand Strategy & Copywriting Black background with white text that reads 'The Manifesto'. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/c0a982a8-937f-4820-803e-6e9b23ac948c/Archer+Magazine+22.png The Identity Department | Melbourne Brand Strategy & Copywriting Cover of a guide titled 'Your complete guide to VIDEO MARKETING' featuring icons of charts, gears, a camera, and a play button on a blue background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/a32051d0-da43-45e6-96d1-d741034fb79a/Archer+Magazine+23.png The Identity Department | Melbourne Brand Strategy & Copywriting Marvelle Photography logo with an 'M' inside a square, on a black background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7a13ec86-966e-410f-a08b-6daf3e2a678e/Archer+Magazine+24.png The Identity Department | Melbourne Brand Strategy & Copywriting A black and white cartoon illustration of a boxer dog wearing a crown and a royal robe, standing confidently. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/2f5a58d1-d6e8-4075-bd2a-3e09c8fc5764/Archer+Magazine+25.png The Identity Department | Melbourne Brand Strategy & Copywriting Sendle logo with stylized arrow in orange. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/2a7483de-283c-4ae4-a590-bc030467a4a7/Archer+Magazine+26.png The Identity Department | Melbourne Brand Strategy & Copywriting Logo for The Gut Co with stylized stomach icon above the company name. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/dda4ab9f-4ed9-4854-8d9d-24c499eb6205/Archer+Magazine+27.png The Identity Department | Melbourne Brand Strategy & Copywriting Colorful abstract illustration with the word 'Troppolicious' in bold text. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/2af4ba76-3919-4581-92c8-1d2010f2ce56/Archer+Magazine+28.png The Identity Department | Melbourne Brand Strategy & Copywriting Black and white drawing of a face with glasses and a mustache https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/ba3bef92-fdc9-4f54-9ae0-0fd1b46ba41b/Archer+Magazine+29.png The Identity Department | Melbourne Brand Strategy & Copywriting Poster for the short film 'Sansone' by Chiara Centoni, featuring a girl with long blonde hair facing away in an outdoor setting with trees and a blue sky. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/faaedb6f-8c65-4685-8966-953779f04df4/Archer+Magazine+30.png The Identity Department | Melbourne Brand Strategy & Copywriting A logo with a white stylized figure resembling a person or astronaut, set against a dark blue background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/389b1c5d-d7b2-4cc2-9cf1-9dcf8f71e6dc/Archer+Magazine+31.png The Identity Department | Melbourne Brand Strategy & Copywriting Logo with orange plus signs and black text reading 'THE PLUS ONES' https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/0f36008a-fce4-446f-b6ad-39ed83c37427/Archer+Magazine+32.png The Identity Department | Melbourne Brand Strategy & Copywriting Logo with the words 'Troppolicious' in blue and black text. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/ece8ff85-c1fa-4d2c-9f87-35d9d37a3f6f/Archer+Magazine+33.png The Identity Department | Melbourne Brand Strategy & Copywriting Logo for 'Uplift on Hands' featuring a stylized hand holding a heart, with the tagline 'Handbalancer & Coach'. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/8aea2cd4-cad0-4022-85a9-33ff364b0c14/Archer+Magazine+34.png The Identity Department | Melbourne Brand Strategy & Copywriting Blue background with white text saying "we are unity." https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7c18ace1-62bc-4cd8-a282-45489cc665e5/Archer+Magazine+36.png The Identity Department | Melbourne Brand Strategy & Copywriting Abstract graphic design with layered, curved shapes in pastel and vibrant colors. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/c9d71941-83be-4c1c-ac60-c7ab9e5f7ff2/Archer+Magazine+37.png The Identity Department | Melbourne Brand Strategy & Copywriting Text reading 'PUBLIC' in black font on a white background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/ddb59090-46f9-4452-9cb6-9fcbf60dd78e/Enforcing-no-shit-brands-act.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/6d8ef407-f82e-4e1c-beb3-cef341adde8e/image+17.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/f1b6d2b1-e0e3-48fc-9da7-f09f502f6384/Group.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7577486a-ca26-45df-bbbd-8910dc170616/Group+9.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/947b6a9b-1d96-4d87-a6d8-485aaaae6ce3/Layer_1.png 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https://theidentitydept.com/services daily 0.75 2026-03-18 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/d9a25500-ae86-4794-b8b6-aec01d34edf9/Archer+Magazine+3.png Services | The Identity Department Logo for Dan Murphy's featuring a portrait of a man and the brand name in white text on a dark green background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/ec05ca2b-8a6a-4ff7-91e9-25d52df1bae0/Archer+Magazine+4.png Services | The Identity Department Certificate with the title 'FINALIST CERTIFICATE', presented to Liv Steigrad, branding psychologist, for the Business xCELLENCE Awards in the marketing and consulting category, featuring a photo of Liv Steigrad and logos of Business Blueprint and Business xCellence Awards. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7ed40aa1-cad3-4971-9eef-0a48e3795144/Archer+Magazine+5.png Services | The Identity Department The logo of the Archery trade association, featuring a stylized bow and arrow above the word 'Archer' in black font. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/f4647ecc-9a49-4af3-93cd-0bacc61524b0/Archer+Magazine+6.png Services | The Identity Department BWS logo with black circles and orange outlines, featuring white text. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/c3063cae-6f30-4932-b0c7-791fd3318eda/Archer+Magazine+7.png Services | The Identity Department Stylized fish logo with geometric shapes and lines on a black background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/c2262b09-0d98-4706-96bf-5e998ea56ee6/Archer+Magazine+8.png Services | The Identity Department Text on a beige background reads, "the content(ed) copywriter" in black font. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/d7d5cf24-5cf5-41e9-b31b-e51c918c36f1/Archer+Magazine+9.png Services | The Identity Department The logo text 'coviu' in teal font on a white background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/025a50cd-ed76-498b-9071-5281e7ab5136/Archer+Magazine+10.png Services | The Identity Department A silhouette of a person holding a snowboard, with the text "Snowboarding lifestyle". https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/c7244162-6a89-420b-b4c0-f1a2e37009c6/Archer+Magazine+12.png Services | The Identity Department Logo of Digi_Vest with a stylized digital distribution icon in white on a blue background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/987aac06-4800-4058-b0da-6f6f15266f2c/Archer+Magazine+13.png Services | The Identity Department Blue and purple logo with stylized letter 'F' and number '5' on a white background https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/8cf10278-81e6-47a3-996f-9c07b21da1fe/Archer+Magazine+14.png Services | The Identity Department A minimalist black and white line drawing of a bicycle. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7b6e933c-3e3c-4519-b984-f1fb4fb995e1/Archer+Magazine+15.png Services | The Identity Department Logo with a network of connected nodes above the text 'Digi_Vest' https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7650ea9b-9e5f-41c3-84cc-2630ba854e6f/Archer+Magazine+16.png Services | The Identity Department iSelect logo with orange background and white text https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/9fd9fe92-d54f-4424-9339-84d0b4b3db30/Archer+Magazine+17.png Services | The Identity Department Logo with the text 'KINGP/N' in bold white letters on a black background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/9d6fd93d-0ddb-4055-9bf2-cea8b2a2ad02/Archer+Magazine+18.png Services | The Identity Department Logo with a blue background, a stylized letter L with dots, and the word LATITUDE underneath. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/5970ff01-94f4-4176-9bad-48e15c2693b1/Archer+Magazine+19.png Services | The Identity Department Colorful circular logo with sections in pink, yellow, white, green, and black, featuring the text 'Word Candy' in the center. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/3bfe7104-336a-4d4c-a31d-4291177b2717/Archer+Magazine+20.png Services | The Identity Department An upward trending orange line graph with circles on each point, above the text 'Make it happen' in gray. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/ede0bc01-6a98-4f13-ae4f-fcc28f926dfa/Archer+Magazine+21.png Services | The Identity Department Black background with the word 'MANIFESTO' in gray uppercase letters, centered on the image. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/c0a982a8-937f-4820-803e-6e9b23ac948c/Archer+Magazine+22.png Services | The Identity Department Cover of a guide titled 'Your complete guide to VIDEO MARKETING' with icons of a video player, camera, gears, and other marketing tools on a light blue background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/a32051d0-da43-45e6-96d1-d741034fb79a/Archer+Magazine+23.png Services | The Identity Department Black background with a white square outline and the letter 'M' inside it, below which is the text 'MARVELLE PHOTOGRAPHY' https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7a13ec86-966e-410f-a08b-6daf3e2a678e/Archer+Magazine+24.png Services | The Identity Department Black and white illustration of a bird perched on a branch. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/2f5a58d1-d6e8-4075-bd2a-3e09c8fc5764/Archer+Magazine+25.png Services | The Identity Department Sendle logo with black background and orange arrow icon https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/2a7483de-283c-4ae4-a590-bc030467a4a7/Archer+Magazine+26.png Services | The Identity Department Logo of The Gut Company featuring a stylized intestine graphic and the company name in black text https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/dda4ab9f-4ed9-4854-8d9d-24c499eb6205/Archer+Magazine+27.png Services | The Identity Department Colorful abstract illustration with the word 'Troppolicious' and various shapes including a yellow heart, a pink circle, and overlapping navy, teal, and orange sections. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/2af4ba76-3919-4581-92c8-1d2010f2ce56/Archer+Magazine+28.png Services | The Identity Department A black silhouette of a bear standing upright with a raised paw, against a white background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/ba3bef92-fdc9-4f54-9ae0-0fd1b46ba41b/Archer+Magazine+29.png Services | The Identity Department The poster for the short film "Lansone" directed by Chiara Centioni, featuring a woman with long blonde hair standing outdoors with a grassy landscape and blue sky in the background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/faaedb6f-8c65-4685-8966-953779f04df4/Archer+Magazine+30.png Services | The Identity Department Logo of a stylized planet with a ring and an arrow, representing space or space exploration. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/389b1c5d-d7b2-4cc2-9cf1-9dcf8f71e6dc/Archer+Magazine+31.png Services | The Identity Department Logo with orange plus signs and black text reading 'The Plus Ones' https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/0f36008a-fce4-446f-b6ad-39ed83c37427/Archer+Magazine+32.png Services | The Identity Department Logo with the text 'Troppermission' in black and blue font. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/ece8ff85-c1fa-4d2c-9f87-35d9d37a3f6f/Archer+Magazine+33.png Services | The Identity Department Logo for 'Wear on Hands' Handbalancer & Coach with a black background and brown text. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/8aea2cd4-cad0-4022-85a9-33ff364b0c14/Archer+Magazine+34.png Services | The Identity Department Blue background with white text saying 'we are unity' https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7c18ace1-62bc-4cd8-a282-45489cc665e5/Archer+Magazine+36.png Services | The Identity Department Abstract 3D geometric shape with layered, colorful elements in shades of pink, blue, and red against a light background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/c9d71941-83be-4c1c-ac60-c7ab9e5f7ff2/Archer+Magazine+37.png Services | The Identity Department The word 'PUBLIC' in black serif font on a plain white background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/f7bdc38d-c15a-4be0-9296-56e104a07983/image+13.jpg https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/4b265f6d-c718-4c39-bfbe-ca0959154d1f/image+9.jpg https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/4bf9651f-50e9-444f-8e9c-2f834e7a3316/Group.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7f0bd066-616f-4c31-9c06-a0e32e9a6eed/Interrogation.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/711a233b-dc44-4634-9d01-805bcfe57cbe/image+134.jpg https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/e690e52a-6e52-4b47-b4b4-e8b9fc7c1e18/Confidential.png https://theidentitydept.com/identity-architecture daily 0.75 2026-03-18 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/674c4b11-f37a-4e91-bc64-a3efa24c457a/image+25.png Identity Architecture | The Identity Department https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/477b3ab4-414c-4c21-a30b-175e85959c13/61af05b8f513ecd1c2492c76_logo-dark+%281%29.png Identity Architecture | The Identity Department https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/1ccff3ae-2e77-499f-93f2-fdc06ab933a3/Layer_1.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/29d34940-9729-4965-8056-a5a484623852/image+21.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/c65ec9e6-bf8c-4460-9f2e-ed8574c48be6/image+2.jpg https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7577486a-ca26-45df-bbbd-8910dc170616/Group+9.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/29fd1f27-1604-48a7-bf68-7497b1884395/Layer_1.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/afcd5762-7dc1-487c-83ae-3ad93f799370/image+13.jpg https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/8bd88cc5-156b-4595-9a52-0076e0b28711/Group+133.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/29fd1f27-1604-48a7-bf68-7497b1884395/Layer_1.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/719cacfa-b61c-4cde-b693-d4cbc97e78fa/tid-logo-mark-blue-rgb-900px-w-72ppi+1.png https://theidentitydept.com/spotlight-strategy daily 0.75 2026-03-18 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/674c4b11-f37a-4e91-bc64-a3efa24c457a/image+25.png Spotlight Strategy | The Identity Department https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/d9a25500-ae86-4794-b8b6-aec01d34edf9/Archer+Magazine+3.png Spotlight Strategy | The Identity Department Dan Murphy's logo with a portrait of a man and green background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/ec05ca2b-8a6a-4ff7-91e9-25d52df1bae0/Archer+Magazine+4.png Spotlight Strategy | The Identity Department Certificate for Liv Steigard as a finalist in Business xCellenve Awards in Marketing and Consulting, presented by Business Blueprint. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7ed40aa1-cad3-4971-9eef-0a48e3795144/Archer+Magazine+5.png Spotlight Strategy | The Identity Department Archer logo with a stylized arrow incorporated into the letter 'A'. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/f4647ecc-9a49-4af3-93cd-0bacc61524b0/Archer+Magazine+6.png Spotlight Strategy | The Identity Department BWS logo with black letters 'B', 'W', and 'S' inside orange circles https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/c3063cae-6f30-4932-b0c7-791fd3318eda/Archer+Magazine+7.png Spotlight Strategy | The Identity Department Stylized fish logo with three diagonal lines, on a black background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/c2262b09-0d98-4706-96bf-5e998ea56ee6/Archer+Magazine+8.png Spotlight Strategy | The Identity Department Text reading "the content(ed) copywriter" on a beige background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/d7d5cf24-5cf5-41e9-b31b-e51c918c36f1/Archer+Magazine+9.png Spotlight Strategy | The Identity Department The image features the word 'coviu' in lowercase teal letters on a white background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/025a50cd-ed76-498b-9071-5281e7ab5136/Archer+Magazine+10.png Spotlight Strategy | The Identity Department Black silhouette of a dancing woman with a hat, against a white background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/c7244162-6a89-420b-b4c0-f1a2e37009c6/Archer+Magazine+12.png Spotlight Strategy | The Identity Department Logo for Digi_Vest with a stylized digital pattern and text. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/987aac06-4800-4058-b0da-6f6f15266f2c/Archer+Magazine+13.png Spotlight Strategy | The Identity Department A stylized purple logo with the letters F and 5 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/8cf10278-81e6-47a3-996f-9c07b21da1fe/Archer+Magazine+14.png Spotlight Strategy | The Identity Department A silhouette of a person holding a torch on a pedestal. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7b6e933c-3e3c-4519-b984-f1fb4fb995e1/Archer+Magazine+15.png Spotlight Strategy | The Identity Department Logo with a stylized digital circuit design and the text Digi_Vest https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7650ea9b-9e5f-41c3-84cc-2630ba854e6f/Archer+Magazine+16.png Spotlight Strategy | The Identity Department Orange background with white rectangle containing the text 'iSelect' in orange and black. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/9fd9fe92-d54f-4424-9339-84d0b4b3db30/Archer+Magazine+17.png Spotlight Strategy | The Identity Department Black background with white text displaying("KINGPIN") in bold, uppercase letters. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/9d6fd93d-0ddb-4055-9bf2-cea8b2a2ad02/Archer+Magazine+18.png Spotlight Strategy | The Identity Department A blue background with a white logo consisting of dots forming a square and a perpendicular line, alongside the word 'Latitude' in white text. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/5970ff01-94f4-4176-9bad-48e15c2693b1/Archer+Magazine+19.png Spotlight Strategy | The Identity Department Colorful circular logo with the words 'WORD CANDY' in the center, surrounded by multicolored segments and sprinkles. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/3bfe7104-336a-4d4c-a31d-4291177b2717/Archer+Magazine+20.png Spotlight Strategy | The Identity Department A graph with orange circles connected by a line, and the text 'Make it happen' below. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/ede0bc01-6a98-4f13-ae4f-fcc28f926dfa/Archer+Magazine+21.png Spotlight Strategy | The Identity Department The image features the word 'MANIFESTO' in large letters with a black and white color scheme. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/c0a982a8-937f-4820-803e-6e9b23ac948c/Archer+Magazine+22.png Spotlight Strategy | The Identity Department Cover page of a guide titled 'Your complete guide to VIDEO MARKETING' featuring icons of a video player, upward arrows, a clock, gears, and a smartphone against a light blue background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/a32051d0-da43-45e6-96d1-d741034fb79a/Archer+Magazine+23.png Spotlight Strategy | The Identity Department Marvelle Photography logo with a black background, white text, and a square outline surrounding the letter M. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7a13ec86-966e-410f-a08b-6daf3e2a678e/Archer+Magazine+24.png Spotlight Strategy | The Identity Department Black and white illustration of a chef's hat, mustache, and beard with a big smile. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/2f5a58d1-d6e8-4075-bd2a-3e09c8fc5764/Archer+Magazine+25.png Spotlight Strategy | The Identity Department Sendle logo with black background and stylized text https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/2a7483de-283c-4ae4-a590-bc030467a4a7/Archer+Magazine+26.png Spotlight Strategy | The Identity Department Black logo with the text 'The Gut Co' beneath a stylized circular line design. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/dda4ab9f-4ed9-4854-8d9d-24c499eb6205/Archer+Magazine+27.png Spotlight Strategy | The Identity Department Colorful abstract illustration with the word 'Troppolicious' and various geometric shapes and patterns. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/2af4ba76-3919-4581-92c8-1d2010f2ce56/Archer+Magazine+28.png Spotlight Strategy | The Identity Department A black and white line drawing of a cat with a curved tail and upright ears, sitting and looking forward. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/ba3bef92-fdc9-4f54-9ae0-0fd1b46ba41b/Archer+Magazine+29.png Spotlight Strategy | The Identity Department The cover of the short film 'Sansone' featuring a person with long, wavy blonde hair standing outdoors with a green landscape and blue sky in the background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/faaedb6f-8c65-4685-8966-953779f04df4/Archer+Magazine+30.png Spotlight Strategy | The Identity Department Logo of a globe with a ring around it and a small arrow pointing upward https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/389b1c5d-d7b2-4cc2-9cf1-9dcf8f71e6dc/Archer+Magazine+31.png Spotlight Strategy | The Identity Department Logo with orange plus signs and the text 'THE PLUS ONES' in black. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/0f36008a-fce4-446f-b6ad-39ed83c37427/Archer+Magazine+32.png Spotlight Strategy | The Identity Department A logo that says 'Tropo-licious' with the word 'Tropo' in dark blue and 'licious' in teal, featuring a small teal circle dotting the 'i' in 'licious'. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/ece8ff85-c1fa-4d2c-9f87-35d9d37a3f6f/Archer+Magazine+33.png Spotlight Strategy | The Identity Department Logo for 'Walk on Hands Handbalancer & Coach' with stylized text and heart graphic. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/8aea2cd4-cad0-4022-85a9-33ff364b0c14/Archer+Magazine+34.png Spotlight Strategy | The Identity Department Blue background with white text that reads 'we are unity.' https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/7c18ace1-62bc-4cd8-a282-45489cc665e5/Archer+Magazine+36.png Spotlight Strategy | The Identity Department Abstract 3D logo design with layered shapes and gradient colors. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/c9d71941-83be-4c1c-ac60-c7ab9e5f7ff2/Archer+Magazine+37.png Spotlight Strategy | The Identity Department The word 'PUBLIC' written in black capital letters on a white background. https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/1ccff3ae-2e77-499f-93f2-fdc06ab933a3/Layer_1.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/5d75dfb0-0697-454e-b136-efcd16b2c9d4/image+23.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/b8f000b4-44d7-445c-b00f-5eb6a690a7ea/Layer_11.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/46082705-fa27-4f59-a7de-e6817ee9cf33/image+2.jpg https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/60bb510f-84ff-40d2-adc7-6e73d5804abd/Layer_11-1.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/f1a04f63-85a5-4d2a-945b-355ad78c5391/Layer_11-2.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/b0b2fee3-08cd-45fd-a08b-f480e5d23306/Vector.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/4e7fd585-f78b-4fea-bec0-a076fb4110fc/image+13.jpg https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/0ea69844-8edf-4b86-9d14-ae5178d133a2/image+7.jpg https://theidentitydept.com/consulting-training daily 0.75 2026-03-18 https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/ec043e72-9809-404e-aff6-ba55ab466f28/rachels-list-australian-jobs-website-for-media-writing-and-creative+1.png Consulting and Training | The Identity Department https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/6aea69b7-f0b9-423f-a03a-41e89ed4a7a2/coviu+1.png Consulting and Training | The Identity Department https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/41492d50-a4b7-4605-9aa0-c8b95ceb46f0/image+20.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/67e0f3c6-9410-4ccd-9e0b-55274cf48841/image+2.jpg https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/34b0945c-927d-42ff-9a4f-9674800219de/Vector.png https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/34b0945c-927d-42ff-9a4f-9674800219de/Vector.png 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https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/65b2ea49-8377-47a9-ad3a-935f2bcd2a85/Mihaela-1024x1024.webp The Founding Protocol | The Identity Department https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/a7c94c23-bb3c-4d9b-bbb5-4c7c41ab2b0f/Screenshot+2025-12-11+at+2.15.56%E2%80%AFpm.png The Founding Protocol | The Identity Department https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/95039bb7-10d6-43c0-80fd-d102177ac00c/Screenshot+2025-12-11+at+2.27.51%E2%80%AFpm.png The Founding Protocol | The Identity Department https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/b2bbee3f-12ea-4dd2-b275-bb667013ab6e/Screenshot+2025-12-11+at+2.31.16%E2%80%AFpm.png The Founding Protocol | The Identity Department https://images.squarespace-cdn.com/content/v1/6670cfc236165127f9fe51dd/e6a835fa-d8a3-4486-8a34-75d4f19c6c3a/image+24.png 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